ESM Digital's Higher Ed Marketing Blog

3 Ways to Increase Traffic to Your Blog

Your school’s blog can drive traffic to your website – if it has the right components. Relevant topics = more blog traffic = more website visits. You’ve crossed your Ts and dotted your Is by crafting an amazing piece of content with an attention-grabbing headline. So why aren’t you seeing those numbers skyrocket after your content goes live?

Here are 3 more ways to drive more traffic to your school’s blog:

Cover all [platform] your bases. Most users are on Twitter, Facebook, and LinkedIn, and rightfully so; they also have community data on their side. However, you’ll get the competitive advantage by sharing on lesser-known channels like Tumblr and Pinterest, too. Competition for attention is lower on these networks, and your content will stand out.

Mix up your media. Sharing links to your content isn’t enough to entice readers. Users only read, on average, 77 percent of story text. So give them a reason to feel compelled to click! Consider infographics or short video clips that tells your school’s story.

Target the right people. You know your students and prospects better than anyone, so why not purposefully place your content in front of people who are more likely to share it?

Do you need to take your blog content to the next level? Contact us at Effective Student Marketing and we’ll show you how to maximize your content marketing efforts to stand out and stay ahead of the game.

~ Alyssa Taliaferro