ESM Digital's Higher Ed Marketing Blog

3 Ways to Add Value to Your Content Marketing Strategy Using Snapchat

You can’t afford to ignore Snapchat any longer! With over 100 million daily active users creating over 400 million snaps per day, with over 100 billion views per day, it’s one of the fastest growing social media platforms on the market. The platform serves up a prime opportunity for your school to significantly increase its brand awareness and community engagement through innovative marketing campaigns.

Here are 3 reasons why Snapchat is the next big thing in content marketing:

It appeals to millennials. Approximately 71 percent of all Snapchat users fall into the 18-34 age range, and more importantly to stay ahead of the competition*, it’s huge with those Gen Z users. The platform provides an effective way for brands to deliver their content in a format that attracts and holds the attention span of future prospects. If your school’s ultimate goal is to generate leads and ultimately enrollments, here’s where you need to be.

It’s real-time marketing. Snapchat Stories can tell the story of your brand in a series of snaps that are only available for 24 hours. They allow your school to deliver real-time social media content that provides the audience with an ‘all-access pass’ to what goes on behind-the-scenes (i.e., sporting events, musical performances, commencement) at your school.

Its uniqueness is a major benefit. Because Snapchat delivers content through a series of seconds-long glimpses to its audience, it is different from any other social platform, giving your school a major advantage in the competitive market. It provides an authentic, unedited, and raw view into your brand’s story through photo, video, emojis, geofilters, text, music, etc.

Get your audience excited about the content your school is producing with Snapchat. Need help getting started? Contact Effective Student Marketing today.

 

~ Alyssa Taliaferro

 

*http://expandedramblings.com/index.php/snapchat-statistics/