ESM Digital's Higher Ed Marketing Blog

3 Reasons Why Your School Should be on Instagram

If your school is already on Instagram, you need to ask yourself: what is the goal? If it’s to increase student enrollment, you’ve come to the right place. Instagram has become the most popular mobile social networking service to date; it has approximately 300 million users as of December 2014. It’s a space that is crawling with Generation Z prospects, students, and alumni, and more than half of all U.S. Millennials are using it.

It’s an app that relies heavily on images to tell a story, providing your school with the opportunity to showcase what student life is really like. You get to, feature real students and their stories, and engage with your audience by liking and commenting on their posts in return.

Below are three reasons to consider Instagram to improve your school’s inbound marketing strategy.

You’ll reach a wider audience.

Over 90 percent of Instagram users are under the age of 35. Of that 90 percent, the average Instagram user spends 257 minutes in the platform over the course of one month, while the average Twitter user spends only 170 minutes in the app over a month’s time.

Quality trumps quantity.

Your followers will expect the same amount of content on a daily or weekly basis that you originally began with. Maintaining a consistent posting frequency is a social media best practice, but posting one high quality image of something your audience cares about could see a higher engagement rate than a series of low-quality images. Feature current students, alumni, and faculty with a quick blurb about their time at your school; the more relatable an image is, the more likely someone will be to ‘double tap’.

Tap into user-generated content.

Instagram makes it easy to post photos of students who are tagging your school’s username or using a specific hash tag related to your school. Repurpose this content to help increase the level of engagement you see on your posts and increase follower growth. People love to like, comment, and share on photos that they took or are tagged in.

At Effective Student Marketing, we create and maintain a social media presence that tells the unique story of our clients to their audience. If you’d like to learn more, give us a call at 800-313-3510 or request a free consultation now.