Blog

social media marketing in action
16
May

5 Winning Social Media Strategies for Higher Education

You’d be hard-pressed to find a college or university anywhere in American that isn’t on social media. They understand that social media are critical components to the vibrant communities they need to build to stay engaged with their varied stakeholders....
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02
May

A Simple Philosophy: Listen to Agency Clients and Their Data

When you come from a communication background, it’s a bit of a no-brainer to think listening should be at least half of any conversation. As a journalist, I asked questions, listened to the answers and tried to leave myself completely...
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digital marketing account manager
25
Apr

4 Common Questions I Get Asked as a Digital Marketing Account Manager

As a Senior Account Manager at ESM Digital, there are some common questions I have been getting from my clients over and over again. So, if these digital marketing thoughts have crossed your mind, you’re not alone!
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social media channels like Facebook
19
Apr

Facebook Changes You Might Have Missed

Social Media has become even more ubiquitous than when Facebook went public and Wall St and beyond yammered about it being one of the largest IPOs in Internet history. Now, you can barely log into any media outlet – digital,...
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13
Apr

Why Texting is the Missing Piece in Your Student’s Journey

If you get as many emails as I do in a day, then you know how hard it is for someone to reach you – never mind get a response! And the same goes for your potential students. It’s even...
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04
Apr

Facebook Regulation is Coming, But When?

What’s Next in the Facebook Flap? Even with Facebook’s stock price in freefall (the stock price fell 20% in just over two weeks), no one seriously expects that the Cambridge Analytica fiasco will bring down the social media powerhouse. In...
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Facebook Data Breach
21
Mar

Will Cambridge Analytica Change How Facebook Does Business?

Some See New regulations as Imminent Unless you’re been completely offline and out of touch, by now you’ve heard about a pretty devastating data breach that Facebook insists on calling merely a misuse of its platform. Although the Cambridge Analytica...
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social media for student recruitment
08
Mar

What’s New in Social Media Usage?

If you hope to recruit that next cohort of college freshman to your online and on-campus programs, get off Facebook!
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21
Feb

Top 5 Trends and Practices in Digital Design

Are you looking to stay ahead of the curve when it comes to what’s happening in digital design? Explore these top five trends and practices for 2018 and beyond.
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LinkedIn InMail campaigns
14
Feb

8 of the Best Tips for a Killer LinkedIn InMail Campaign

It is among the 10 most popular websites and its focus on career networking makes it a winning digital marketing tool if you want to meet its members where they live and breathe. Just the idea of “membership” lends exclusivity...
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Want Social Engagement? Just Ask!
07
Feb

6 How-to Tips for Geofencing for Higher Education

If geofencing could improve your enrollment yield, would you climb on board? Finding qualified students to enroll at your institution is a long process that can literally take years. Add to the long enrollment cycle the fierce competition your institution...
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31
Jan

The New Facebook News Feed: Is It Time to Panic?

Facebook CEO Mark Zuckerberg’s recent announcement that the company would put more focus on individual person-to-person interaction and less importance on business page posts in the Facebook news feed has sent social media marketers into a frenzy. Will this be...
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Live Tweeting Super Bowl LII
24
Jan

5 Million Reasons Your University Should Tweet During the Super Bowl

You can’t make this stuff up. Marketers spent 4 million dollars in 2013 for a 30 second ad spot only to have a tiny little tweet from Oreo steal the spotlight. “Power out? No problem. You can still dunk in...
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diversity on college campuses
17
Jan

If Improved Enrollment is the Question: Diversity is the Answer

Enrollment yield continues its steady decline on college campuses across the country. But the fact that your institution isn’t alone is probably not much of a comfort. Those plummeting admissions numbers represent students and programs and staff. If you don’t...
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11
Jan

How To Make Sure Students Find Your Online Programs

Online offerings are no longer a nice-to-have part of the college curriculum. Courses and full programs need to be offered online if you expect to remain relevant to learners who increasingly demand options in how, when and where they learn....
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digital marketing trends 2018
04
Jan

What You Need to Know in 2018 About Digital Marketing for Higher Ed

The more you understand about what’s happening in digital marketing for 2018, the more you can impact what happens at your institution. Want a better applicant pool? Higher enrollment yield? More students who enter your programs, find success and graduate?...
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ESM Digital Marketing Agency
20
Dec

Happy Holidays from All of Us at ESM Digital

We take fun pretty seriously this time of year, especially at our annual holiday party. Most of the ESM Digital team gathered this week for a great meal with great people. There was music, dancing, lots of laughter, superlative awards...
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woman looking at digital ads on her smartphone
13
Dec

Are You Doing Remarketing For Your College All Wrong?

Especially for continuing education and online programs, sequential remarketing can be a game-changer to increase applications and enrollments. But if you’re doing it incorrectly, you will waste resources and overspend marketing dollars. And you could also alienate the very students...
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planning out an editorial calendar for higher education
06
Dec

10 Reasons Why You Need an Editorial Calendar

What will 2018 hold for your university’s marketing and enrollment management? If you want the New Year to be better than the old, you need a plan to make it happen. A strategic editorial calendar can be the foundation on...
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campus tour with future students
29
Nov

How to Increase Campus Visits With Digital Marketing

Enrollment yield rates are higher among students who take a campus tour1 and almost a third of students count the campus visit as the most influential factor in their ultimate decision to attend.2 So if you know that you’re better...
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