Blog

PPC for higher education tips
03
Oct

Important PPC Tactics that Will Boost Your School’s Enrollment

PPC for higher education has become a standard means to attract and enroll new students. But with the cost of keywords continually escalating, it’s important to get every penny’s worth out of your investment dollars. You need to develop effective...
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lead scoring for higher education
18
Sep

How to Leverage Lead Scoring for Higher Education

Wouldn’t it be great if there were some way to determine whether that prospective student you’ve been courting would actually enroll? A way to weed out the disinterested parties from the blossoms that might truly bloom at your school? There...
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woman opening a LinkedIn InMail
05
Sep

Your LinkedIn InMail How-to for Higher Education

Email campaigns produce some of the best engagement metrics in higher ed marketing. It’s probably no surprise, then, that LinkedIn’s version—InMail—can also yield some pretty impressive results. While sponsored InMail campaigns don’t have the opt-in benefit of email (you can,...
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launching a new website
20
Aug

Launching a New Website: 4 Common Mistakes to Avoid

Your website needs to be a living digital document if you want it to be truly effective. It should evolve along with your institution and contain continually relevant content that appeals to your stakeholders. After launching a website, make sure...
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one of many CTAs for higher education
24
Jul

How to Create More Compelling CTAs for Enrollment

  The call-to-action is one of the simplest yet most important components to any higher ed advertising campaign. Whether you create an ad, an eBook or an email outreach, somewhere in your marketing effort, you need to tell the user...
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team looking at digital metrics
10
Jul

Ditch the Vanity Metrics for Digital Metrics that Matter

From the time you were a kid in high school, you probably understood that popularity contests were never about skill and substance. That’s the way it is with vanity metrics in digital marketing. They’re fluff without merit. They can make...
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local search engine optimization
26
Jun

Find Your Prospective Students with Local SEO and Google My Business

Although it’s summertime and hockey season is over, it’s impossible to stop some people from spending time at the rink. Put yourself in the shoes, or skates, of a hockey player who wants to find a local rink with stick...
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AI from Google and Looker
18
Jun

What Does Google’s Looker Acquisition Mean to You?

I’m not sure what’s in your wallet, but when Google announced an all-cash deal to acquire data cloud platform Looker for $2.6 billion in its fourth largest acquisition, it hit home—once again—the massive financial capacity of the search engine giant....
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SEO and the Stock Market comparison
30
May

Can SEO Be as Volatile as the Stock Market?

Do you play the stock market? If you invest in a favored company or a 401K, you likely understand a bit about the vagaries of the market. They can be complicated, volatile, frustrating, fruitful. Their peaks and valleys represent a...
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a microsite for edu
01
May

Are Microsites the Wrong Approach for Higher Education?

Microsites for higher education can serve as good platforms for short-term promotional campaigns (think fundraising and development) or as tools to bring print publications online. They can build out a college within a school or highlight a one-off program or...
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heatmap for CRO
17
Apr

CRO: How Heatmaps Will Improve Your Results

Conversion Rate Optimization (CRO) is all about inducing potential students to act once they land on your ads, website and collateral pages. It may feel great to get visitors and clicks, but without conversions, those actions are just vanity metrics....
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plug-ins for websites
11
Apr

Those Super Easy Plug-Ins: When Free Isn’t Worth the Price

Remember that old adage: you get what you pay for? Well, when it comes to all those easy-to-install website add-ons and plug-ins that are absolutely free, the platitude can be spot-on. Sure, they make it easy to update the look,...
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woman following her aspirations
03
Apr

How to Use Social Media to Build an Aspirational College Brand

Your students aspire to be great. They aspire to have careers, to have fulfilling lives. Those aspirations are powerful and driven by a multitude of motivators.  Many find motivation in their children, money, stability or any number of the benefits...
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college repurposing content for video
20
Mar

The Purpose of Repurposing Content and How to Do It

Whether you use online marketing as a tool to recruit students or donors, you probably already understand that continuous content is a fundamental component to your digital strategy. So you’ve likely also discovered that quality comes at a cost. It’s...
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email marketing
20
Feb

How Are You Sabotaging Your Email Campaigns?

More than 85 percent of us use email. That’s why it remains one of the most effective marketing tools in the digital arsenal. Especially for institutions of higher education, email is an easy means to correspond with current, past, and...
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digital marketing team in action
30
Jan

6 Signs It’s Time to Outsource Your Digital Marketing and How to Do It

Outsource Your Digital Marketing We hear it all the time. Higher education marketing executives want to think big-picture, invest in strategy, plan for the future—but they’re stuck in the weeds. If you’re content with where you are and what you’re...
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Digital Design for 2019
16
Jan

Good Digital Design in 2019 is More Important than Ever

Do you have a favorite commercial? Maybe it’s an Apple spot that gave you goosebumps after the logo dropped or maybe it’s one of those commercials with a catchy song that gets stuck in your head for days. There are...
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2019 marketing trends in digital
09
Jan

More 2019 Marketing Trends You’ll Want to Adopt Right Now

2019 Marketing Trends Continued… Last week, I touched upon some marketing trends for the New Year. I noted that content, SEO, and paid media need to work together to achieve your end goals. But here are even more 2019 marketing...
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2019 digital marketing trends
02
Jan

Your Top 10 Digital Marketing Trends for the New Year

Happy New Year! As you take time to assess your marketing plans for the new year, the one constant you need to accept about digital marketing in 2019 is change. That perfect strategy you had to fire on all pistons...
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keyword match for higher education terms
28
Nov

What You Need to Know About Keyword Match in Higher Education

Whether you run SEO and ad campaigns internally or work in partnership with a higher education marketing agency, there are some basics about keywords and keyword match that you’ll want to know. Because even if you think you understand the...
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