Blog

how to run a PPC campaign for higher education
18
Jul

How to Waste Your Higher Ed Pay-per-Click Spend in 7 Easy Steps

Digital advertising for colleges and universities can seem a wise and affordable component to well-thought-out school branding and marketing. After all, you only pay when prospective students click on your ads. Even if they’re not ready to enroll, their interest...
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college brand lift
12
Jul

How to Use Content Marketing to Lift Your College Brand

Your college brand isn’t about a single advertising spot or a full-out marketing campaign. It’s bigger than both. Brand goes to the core of who you are; the heart and soul of your entire institution. It’s more important than your...
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Google higher ed search feature NYU
20
Jun

Google’s New Higher Ed Search Feature: What You Need to Know

In spite of a bit of negative fervor, there is still some good news around Google’s new higher ed search feature if you use digital marketing for higher education.   Seriously.   Claiming that it wants to make choosing the...
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Colleges making their fiscal year plans
13
Jun

Happy New Year! Is Your Website Ready for the New Fiscal Year?

Okay, so maybe it’s not actually the beginning of the New Year, but if your fiscal year starts July 1, you’re probably making some serious budget and planning resolutions right about now. And if you want to increase enrollments (who...
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email marketing plans
06
Jun

It’s Almost Email Week! Time to Embrace Email Marketing

Email Marketing: 40 Years Young and Still Going Strong! Hard to believe, right? But it’s true! The very first email marketing message was sent in 1978 by Gary Thuerk promoting Digital Equipment Corp. Even way back then, email produced results...
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student personas for higher education
30
May

This is Why Persona Development is Critical to Your Marketing Plan

Whenever I begin a relationship with a potential new client, I always tell them in earnest: no one knows your students as well as you do. On the other hand, by the time I get to the point of speaking...
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social media marketing in action
16
May

5 Winning Social Media Strategies for Higher Education

You’d be hard-pressed to find a college or university anywhere in American that isn’t on social media. They understand that social media are critical components to the vibrant communities they need to build to stay engaged with their varied stakeholders....
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02
May

A Simple Philosophy: Listen to Agency Clients and Their Data

When you come from a communication background, it’s a bit of a no-brainer to think listening should be at least half of any conversation. As a journalist, I asked questions, listened to the answers and tried to leave myself completely...
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digital marketing account manager
25
Apr

4 Common Questions I Get Asked as a Digital Marketing Account Manager

As a Senior Account Manager at ESM Digital, there are some common questions I have been getting from my clients over and over again. So, if these digital marketing thoughts have crossed your mind, you’re not alone!
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social media channels like Facebook
19
Apr

Facebook Changes You Might Have Missed

Social Media has become even more ubiquitous than when Facebook went public and Wall St and beyond yammered about it being one of the largest IPOs in Internet history. Now, you can barely log into any media outlet – digital,...
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13
Apr

Why Texting is the Missing Piece in Your Student’s Journey

If you get as many emails as I do in a day, then you know how hard it is for someone to reach you – never mind get a response! And the same goes for your potential students. It’s even...
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04
Apr

Facebook Regulation is Coming, But When?

What’s Next in the Facebook Flap? Even with Facebook’s stock price in freefall (the stock price fell 20% in just over two weeks), no one seriously expects that the Cambridge Analytica fiasco will bring down the social media powerhouse. In...
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Facebook Data Breach
21
Mar

Will Cambridge Analytica Change How Facebook Does Business?

Some See New regulations as Imminent Unless you’re been completely offline and out of touch, by now you’ve heard about a pretty devastating data breach that Facebook insists on calling merely a misuse of its platform. Although the Cambridge Analytica...
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social media for student recruitment
08
Mar

What’s New in Social Media Usage?

If you hope to recruit that next cohort of college freshman to your online and on-campus programs, get off Facebook!
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21
Feb

Top 5 Trends and Practices in Digital Design

Are you looking to stay ahead of the curve when it comes to what’s happening in digital design? Explore these top five trends and practices for 2018 and beyond.
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LinkedIn InMail campaigns
14
Feb

8 of the Best Tips for a Killer LinkedIn InMail Campaign

It is among the 10 most popular websites and its focus on career networking makes it a winning digital marketing tool if you want to meet its members where they live and breathe. Just the idea of “membership” lends exclusivity...
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Want Social Engagement? Just Ask!
07
Feb

6 How-to Tips for Geofencing for Higher Education

If geofencing could improve your enrollment yield, would you climb on board? Finding qualified students to enroll at your institution is a long process that can literally take years. Add to the long enrollment cycle the fierce competition your institution...
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31
Jan

The New Facebook News Feed: Is It Time to Panic?

Facebook CEO Mark Zuckerberg’s recent announcement that the company would put more focus on individual person-to-person interaction and less importance on business page posts in the Facebook news feed has sent social media marketers into a frenzy. Will this be...
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Live Tweeting Super Bowl LII
24
Jan

5 Million Reasons Your University Should Tweet During the Super Bowl

You can’t make this stuff up. Marketers spent 4 million dollars in 2013 for a 30 second ad spot only to have a tiny little tweet from Oreo steal the spotlight. “Power out? No problem. You can still dunk in...
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diversity on college campuses
17
Jan

If Improved Enrollment is the Question: Diversity is the Answer

Enrollment yield continues its steady decline on college campuses across the country. But the fact that your institution isn’t alone is probably not much of a comfort. Those plummeting admissions numbers represent students and programs and staff. If you don’t...
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