Blog

college admissions team that works with marketing

Why You Need to Close the Loop from Marketing to Admissions

If we sent your admissions team 1,000 qualified inquiries next week, would you be ecstatic or horrified? One of the unexpected challenges of marketing in higher education is that there’s sometimes a disconnect between what Admissions wants and what Marketing...
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google search desktop

Google’s New Look on Desktop and the Impact on Paid Search

Have you noticed a change in the search engine results page? We have. That’s because last spring  Google announced they were changing the format and information available in the search results for mobile. In an effort to improve the search...
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university brand in marketing

How to Use Your University Brand to Increase Enrollments

College enrollments have dropped for the seventh consecutive year1 and competition for students across all programs is fierce. So how is your university going to stand out and attract new students? The institutions that have best weathered the storm are...
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incentives for higher ed marketing

5 Incentives You Should Highlight to Attract Students

You have a prestigious university with a renowned reputation. Even without incentives, students should want to apply and enroll. But the higher education landscape is very competitive. You need a marketing strategy to attract students that highlights how your school...
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digital marketing metrics

10 Important Digital Marketing Metrics to Watch

Whether you pull up your sleeves and dive into Google Analytics, have a handy dashboard that parses data down to their core, or rely fully on an outside agency to interpret data for you, you probably understand one point: data...
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2020 digital marketing trends

Our 2020 Vision for Higher Education Digital Marketing

If you’re still trying to implement digital marketing strategies from 2019, you may want to hit pause. It’s not that most of them aren’t still relevant; it’s that priorities have shifted. And if you do any kind of marketing for...
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paid media campaigns

How to Build Paid Media Campaigns to Find Qualified Applicants for My School

Marketing for your school is a lot like recruiting for a job. You’re not just trying to get potential candidates through the door. You want an actual employee—one who is a fit to your mission and your team. Likewise, in...
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college social media marketing team

Here’s How to Make Social Media Marketing for Colleges Work

Your school is on social media. Of course it is. But are you using social media strategically? Social media marketing for colleges can have a positive impact on your brand, community and enrollments. If you do it correctly. Audit Your...
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seo and content strategy

How to Earn Compound Interest in Digital Marketing: SEO

If you’ve ever bought anything on time—car, home, an education—you know that the sticker price you agreed to is never what you wind up paying. Because of compound interest, that 25-year $300,000 condo loan you took out at 5 percent...
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A New Generation: Here’s What to Know about Email Reputation

What’s Your Reputation? Sure, bad reputations are great fodder for songs like the iconic rock song by Joan Jett, but they’re disastrous to email marketing. A bad email reputation can determine whether or not your emails ever reach the inbox...
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person looking at design on a mobile phone

Living in a Mobile Design World: How to Design to Fit

When Google made the switch to mobile-first indexing for new sites in July, it was following through on a policy set in motion back in 2015. Then it was a shift to a mobile-friendly ranking strategy that many called “mobilegeddon.”...
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online search landscape

What You Need to Know about Featured Snippets for Higher Education

The Google search landscape looks a lot differently than it did only a few years ago. Gone are the days of the ten blue organic links. Now, Google search pages include several new types of results. One of the most...
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digital marketing firm examining data analytics

Start with the Analytics: Why the End is Your Beginning

For every campaign we run, there’s a point, actually several points, where we step back and look at the results. We examine the digital analytics to understand whether what we’re doing is achieving the goals we set out to achieve....
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PPC for higher education tips

Important PPC Tactics that Will Boost Your School’s Enrollment

PPC for higher education has become a standard means to attract and enroll new students. But with the cost of keywords continually escalating, it’s important to get every penny’s worth out of your investment dollars. You need to develop effective...
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lead scoring for higher education

How to Leverage Lead Scoring for Higher Education

Wouldn’t it be great if there were some way to determine whether that prospective student you’ve been courting would actually enroll? A way to weed out the disinterested parties from the blossoms that might truly bloom at your school? There...
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woman opening a LinkedIn InMail

Your LinkedIn InMail How-to for Higher Education

Email campaigns produce some of the best engagement metrics in higher ed marketing. It’s probably no surprise, then, that LinkedIn’s version—InMail—can also yield some pretty impressive results. While sponsored InMail campaigns don’t have the opt-in benefit of email (you can,...
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launching a new website

Launching a New Website: 4 Common Mistakes to Avoid

Your website needs to be a living digital document if you want it to be truly effective. It should evolve along with your institution and contain continually relevant content that appeals to your stakeholders. After launching a website, make sure...
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one of many CTAs for higher education

How to Create More Compelling CTAs for Enrollment

  The call-to-action is one of the simplest yet most important components to any higher ed advertising campaign. Whether you create an ad, an eBook or an email outreach, somewhere in your marketing effort, you need to tell the user...
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team looking at digital metrics

Ditch the Vanity Metrics for Digital Metrics that Matter

From the time you were a kid in high school, you probably understood that popularity contests were never about skill and substance. That’s the way it is with vanity metrics in digital marketing. They’re fluff without merit. They can make...
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local search engine optimization

Local SEO and Google My Business for Higher Education

Although it’s summertime and hockey season is over, it’s impossible to stop some people from spending time at the rink. Put yourself in the shoes, or skates, of a hockey player who wants to find a local rink with stick...
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