By

Linda Emma
social media marketing in action
You’d be hard-pressed to find a college or university anywhere in American that isn’t on social media. They understand that social media are critical components to the vibrant communities they need to build to stay engaged with their varied stakeholders. Students, faculty, staff, alumni and future students are all online. So schools need to be,...
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When you come from a communication background, it’s a bit of a no-brainer to think listening should be at least half of any conversation. As a journalist, I asked questions, listened to the answers and tried to leave myself completely out of the story. Even in relationships, I tend to listen first, share second. We...
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digital marketing account manager
As a Senior Account Manager at ESM Digital, there are some common questions I have been getting from my clients over and over again. So, if these digital marketing thoughts have crossed your mind, you’re not alone!
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social media channels like Facebook
Social Media has become even more ubiquitous than when Facebook went public and Wall St and beyond yammered about it being one of the largest IPOs in Internet history. Now, you can barely log into any media outlet – digital, print, television- without being bombarded with news of the site’s data breach, Mark Zuckerberg’s appearance...
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What’s Next in the Facebook Flap? Even with Facebook’s stock price in freefall (the stock price fell 20% in just over two weeks), no one seriously expects that the Cambridge Analytica fiasco will bring down the social media powerhouse. In fact, the lackluster response to the recent #DeleteFacebook campaign on Twitter may demonstrate just how...
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Facebook Data Breach
Some See New regulations as Imminent Unless you’re been completely offline and out of touch, by now you’ve heard about a pretty devastating data breach that Facebook insists on calling merely a misuse of its platform. Although the Cambridge Analytica story is still unravelling, as more and more of its details emerge it seems a...
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social media for student recruitment
If you hope to recruit that next cohort of college freshman to your online and on-campus programs, get off Facebook!
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Are you looking to stay ahead of the curve when it comes to what’s happening in digital design? Explore these top five trends and practices for 2018 and beyond.
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LinkedIn InMail campaigns
It is among the 10 most popular websites and its focus on career networking makes it a winning digital marketing tool if you want to meet its members where they live and breathe. Just the idea of “membership” lends exclusivity and credibility to LinkedIn that is unparalleled on the internet. Particularly, if you offer graduate...
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Want Social Engagement? Just Ask!
If geofencing could improve your enrollment yield, would you climb on board? Finding qualified students to enroll at your institution is a long process that can literally take years. Add to the long enrollment cycle the fierce competition your institution likely faces from other universities and it’s easy to see the uphill battle to improved...
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