By

Linda Emma
students using social media platforms
You already have a social media presence but even if your college is staffed up to handle multiple social media platforms, are you on the right channels? More importantly, are you doing social media marketing well?
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designer considering image optimization for website
You bet! If you already understand the importance of search engine optimization for your written content, why would you think your images deserve any less love? Especially on mobile devices, image optimization can make or break your SEO ranking. Here’s how to make sure you do all you can to improve your college’s website rank...
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high school student finishing dropped applications
For some institutions, dropped applications represent an opportunity to inflate their student applicant numbers and give the impression of a lower acceptance rate and more exclusivity. It’s a numbers game where incomplete applications make it look as if more students applied than actually did. But if your goal is to have actual enrolled students and...
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videos for college marketing
Even more than images, videos resonate with audiences. That’s because even if a picture is worth a thousand words, its value is raised exponentially when you add some eye-catching movement and build a story. The most effective videos tell compelling, relatable stories that connect with your audience to build loyalty and inspire action. But how...
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how to run a PPC campaign for higher education
Digital advertising for colleges and universities can seem a wise and affordable component to well-thought-out school branding and marketing. After all, you only pay when prospective students click on your ads. Even if they’re not ready to enroll, their interest suggests they’re further along in the enrollment funnel than people who have seen ads for...
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college brand lift
Your college brand isn’t about a single advertising spot or a full-out marketing campaign. It’s bigger than both. Brand goes to the core of who you are; the heart and soul of your entire institution. It’s more important than your majors and programs and geography and even your faculty. Because if potential students cannot connect...
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Google higher ed search feature NYU
In spite of a bit of negative fervor, there is still some good news around Google’s new higher ed search feature if you use digital marketing for higher education.   Seriously.   Claiming that it wants to make choosing the right college easier for students, Google recently rolled out a new feature for college search....
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Colleges making their fiscal year plans
Okay, so maybe it’s not actually the beginning of the New Year, but if your fiscal year starts July 1, you’re probably making some serious budget and planning resolutions right about now. And if you want to increase enrollments (who doesn’t?), a great place to hit refresh is your website.
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email marketing plans
Email Marketing: 40 Years Young and Still Going Strong! Hard to believe, right? But it’s true! The very first email marketing message was sent in 1978 by Gary Thuerk promoting Digital Equipment Corp. Even way back then, email produced results – it generated $13 million in sales![1] Flash forward a few decades and the ROI...
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student personas for higher education
Whenever I begin a relationship with a potential new client, I always tell them in earnest: no one knows your students as well as you do. On the other hand, by the time I get to the point of speaking to an actual school representative, offering ESM Digital services, I just might. That’s because I’ve...
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