By

Linda Emma
keyword match for higher education terms
Whether you run SEO and ad campaigns internally or work in partnership with a higher education marketing agency, there are some basics about keywords and keyword match that you’ll want to know. Because even if you think you understand the words and phrases you should target, missteps can cost you money and students. Here’s what...
Read More
School executive using SEO for higher ed website
Google is god. Think about it. It’s omnipotent, immortal and all-knowing. It answers prayers (or at least queries). It knows all your deepest concerns and darkest secrets. It was founded on a principle of “don’t be evil” and, with a vengeful bent, regularly punishes those who don’t follow its rules. But it demands much more...
Read More
Google Quality Score like a Credit Score
Even at the most rudimentary level of personal finance 101, you understand that your credit score directly correlates with how much stuff costs you. In the head-to-head battle of a 400 against an 800 rating, the high number wins every time. And the prize is good ‘ol fashion money—in the form of purchase clout, credit...
Read More
student researching colleges online
Declining enrollments and a competitive higher ed landscape make attracting students to your institution more of a challenge than ever before. Even online programs, once considered the profit-makers for nonprofit institutions, now face growing competition; community colleges are already seeing declining enrollment for their online offerings. So how do you attract and enroll students before...
Read More
websites and backlinks across the country
Before you can decide whether or not backlinks are worth it, you first need to understand what they are and how they have evolved. As the name implies, a backlink occurs when another site links back to your website. They’re like a vote of popularity and respect from other websites and pages and they can...
Read More
Marketing guy looking at higher ed keywords data
If you use Google Ads to help searching students find your programs, you’ve probably discovered that the cost of higher ed keywords can be expensive. And it seems those costs only move in one direction: up. Unfortunately, if you want to find today’s students, you do need to be online. And while a great website...
Read More
marketing for online programs
How do you market your online programs when there’s so much competition and there are still people unsure of the method? For starters, the days when online courses and programs were suspect of being “less than” are long gone. Today, institutions of all types offer a wide variety of online certificate and degree programs and...
Read More
students using social media platforms
You already have a social media presence but even if your college is staffed up to handle multiple social media platforms, are you on the right channels? More importantly, are you doing social media marketing well?
Read More
designer considering image optimization for website
You bet! If you already understand the importance of search engine optimization for your written content, why would you think your images deserve any less love? Especially on mobile devices, image optimization can make or break your SEO ranking. Here’s how to make sure you do all you can to improve your college’s website rank...
Read More
high school student finishing dropped applications
For some institutions, dropped applications represent an opportunity to inflate their student applicant numbers and give the impression of a lower acceptance rate and more exclusivity. It’s a numbers game where incomplete applications make it look as if more students applied than actually did. But if your goal is to have actual enrolled students and...
Read More
1 2 3 7