Andy Kelley founded ESM Digital after a long career in direct marketing for higher education. As an executive in Marketing and Admissions at Boston University, he developed an award-winning vocational training division within the traditional higher education environment. He has an astute understanding of how academic goals and fiduciary responsibilities must align and believes in the power of marketing dollars well spent. Although Andy began his career before the advent of the internet, he has always been an innovator and entrepreneur at heart. He believes intelligence, curiosity and technology can solve problems, produce results and prove the return-on-investment of effective digital marketing strategies.