Careers: Marketing Analyst

Do you love figuring things out and working with marketing data? Are you passionate about numbers and marketing analytics? Do you believe some things may seem simple at first but the devil is in the details? Are you a recent graduate or have entry level experience with digital marketing analytics? If you live within commuting distance to Andover, MA and are exceptionally detail oriented, extremely well-organized, possess clear, concise communication and a knack for looking at data and telling a story give us a shout.

ESM Digital is a digital marketing agency, specializing in higher education. ESM is made up of passionate, talented digital marketing geeks who love digital marketing, care about each other and our clients. If you want to work alongside great people, feel challenged, and have opportunities for growth with work/family balance this is the place for you!

The Marketing Analyst will assist in data collection, reporting for all digital marketing products, data tracking, and optimizing reports.

Responsibilities:

• Own routine reporting across ESM Digital product suite
• Assist with report creation and maintenance
• Coordinate data collection and data quality projects
• Maintain data accuracy/integrity through routine audits, investigating and resolving discrepancies when present
• Help maintain an organized data structure – including managing supplemental data in internal systems
• Able to strategically coordinate with internal stakeholders on tracking and reporting matters
• Support Digital Marketing Team in data analysis
• Help manage the client onboarding process including tracking audit, reporting creation, etc.
• Assist with implementation and auditing of tracking for digital marketing platforms such as Google AdWords, Google Analytics, LinkedIn Ads, Facebook Ads Manager, Bing Ads, etc.
• Work with management to prioritize business information needs

Qualifications & Experience:

• Bachelor’s Degree in one of the following – Marketing, Business, Integrated Marketing, Data Analytics, – one to two years of related experience and/or training/internships, or equivalent combination of education and experience
• Marketing analytics internships or entry level experience
• Exceptional organization skills
• Strong attention to detail
• Analytical and passionate about numbers/data
• Competent in data visualization – able to take in data, analyze, visualize, and relay a story to stakeholders
• Basic knowledge of digital marketing platforms such as Google AdWords, Google Analytics, Google Tag Manager, Facebook Ads, Bing Ad Center, etc. preferred
• Interest in digital marketing technology
• Experience with or interest in learning data visualization tools such as Tableau
• Self-starter; ability to identify needs and investigate potential solutions independently
• Proficient with Excel
• Have good sense of humor, get along with others and enjoy working on a team

Position is salary plus quarterly incentive. Salary is commensurate with experience. Health, dental, life and disability insurance and 4% 401K matching are the foundation of a great benefits package and we also offer generous PTO, quarterly bonus opportunities, summer Fridays and your birthday off! Plus more….