Wes manages paid search accounts for many of our clients as part of our overall integrated marketing campaigns. He develops, implements, and refines pay-per-click campaigns by devising budget projections, creating ad copy and performing keyword analysis, and then building out and optimizing accounts.
A graduate of Salem State University, Wes majored in communication with a minor in marketing. Before joining the team at Effective Student Marketing he worked as a pay-per-click specialist where he says he “learned his craft” and then as a PPC manager where he honed his considerable skillset. Wes works to continually tweak his methodology to meet the overall PPC strategy and is always researching market trends and best practices to help our clients meet their student placement, enrollment and retention goals. When he’s not giving our clients excellent analysis and service, Wes is likely fishing and boating, hitting the links or ogling muscle cars from the 60s and 70s.