Greg Caldwell Lead Analytics Manager

Greg Caldwell

Greg Caldwell Lead Analytics Manager

Greg joined the Effective Student Marketing PPC team and quickly began researching keywords, building out ads, targeting optimizations and pulling and running client analytical reports.

With a degree in marketing and finance from Northeastern University, Greg had a solid theoretical foundation, and his cooperative education positions gave him some real world business and marketing experience. Working in PR at Constant Contact, Greg said he learned a lot about product lines and online marketing tools. Fascinated by the use of AdWords in marketing campaigns, Greg went on to get his certifications in Google Analytics and Google Adwords.

He also conducted his own industry research on pay-per-click before coming on board at Effective Student Marketing. Greg is a quick learner and a team player who loves the great outdoors. When he’s not working or hiking, he’s likely writing, recording and playing music on his guitar.